eastside wallflower

CLIENTS

Over the years, I’ve had the privilege of working with a wide range of editorial and corporate clients — from Singapore’s most recognisable magazines to custom publications, digital platforms and brand communications. My experience spans lifestyle, health, travel, education, finance, food, and more. Whether contributing in-depth features, crafting branded content, or shaping editorial voice, I bring a thoughtful, reader-first approach to every assignment.

Editorial

Magazines:

  • Her World, Singapore’s number one women’s magazine
  • Simply Her, a monthly magazine of smart solutions for busy women
  • Singapore Women’s Weekly, a magazine for the  modern working mother
  • The Peak, an essential guide for the select few to keep abreast of the finer things in life
  • Timeout Singapore, a guide to the best things to do here
  • Epicure, a monthly food magazine
  • Blissful Brides, a quarterly bridal magazine
  • Clubpets, Singapore’s longest running pets magazine
  • Fl.ag, a now-defunct alternative music and fashion freezine

Websites/Online portals:

  • Silverkris.com
  • SingaporeBrides.com
  • HealthXchange.com.sg
  • MaybeBaby.sg

Trade magazines:

  • Host, a quarterly hospitality magazine
  • Hospitality Resource Directory, a reliable source of products & supplies for the hospitality industry

Custom titles:

Via Mint Editions, First Media Group of Companies

  • Contact, South East Community Development Council

Via Mediacorp Brand Studio

  • Imagine, Institute of Mental Health
  • Food & Wellness, NTUC FairPrice
  • Abuzz, Singapore Tourism Board
  • Lifewise, National Healthcare Group
  • Pure, Public Utilities Board
  • Contact, Ministry of Education
  • Bridge, South West Community Development Council
  • Duet, Ministry of Community Development, Youth and the Sports
  • Telescope, Starhub

Via SPH Magazines:

  • Real Love Works, Ministry of Community Development, Youth and the Sports
  • SilverKris, Singapore Airlines
  • Sparkle, Park Hotel Group

Newspapers:

  • The New Paper, Singapore Press Holdings
  • The Straits Times (Recruit), Singapore Press Holdings

Books:

Contributed to:

  • Game For Life: 25 Journeys, Singapore Sports Council
  • Catalysts: Connected, Information Technology Management Association Singapore (ITMA) 25th Anniversary Commemorative Coffeetable Book
  • Her World Woman of the Year 2010 Commemorative Book

Corporate

Brands & Companies

  • Tay Swee Sze Advisers Pte Ltd, a boutique accountancy firm
  • Royal Sporting House, for Reebok
  • ipac Financial Planning
  • SingHealth
  • Bosch
  • Shiseido
  • Marina Square

PR Firms:

  • Brand Cellar, a PR firm that manages clients like Food Junction and Monster Headphones

Educational Institutions:  

  • Ngee Ann Polytechnic